PlaywithPPC Team 
Voice search is changing how we interact with technology. Over 60% of voice search users claim voice assistants provide more accurate information, and honestly, I couldn’t believe the stat.
For example, you’re cooking dinner and don’t feel like typing. You ask your smart speaker, “Hey Siri, what’s a good lasagna recipe?” And it gives you the best option in seconds.
This is where voice search is taking us. And as marketers, our old-school SEO strategies won’t work anymore. People are speaking to their devices like they would to a person. With 41% of adults already using voice search daily, it’s time to pay attention. In this article, we will discuss the trends to help you understand the rise of voice search advertising in 2025. So, let’s start!
What is Voice Search Advertising?
Voice search advertising helps your website to show up when people ask voice assistants questions. You’ve probably asked your search engine, “Where’s the nearest pizza place?” It’s excellent how quickly Siri or Alexa answer.
I still remember when voice search used to mess up questions. It’s so accurate that it gets things right almost every time.
On average, voice assistants can answer 93.7% of all search queries. With 72% of people in the US already using voice search, it’s clear that businesses need to catch up. If your content isn’t optimized for voice, you won’t be able to serve your people, let alone know about your service. [Source]
Why Voice Search Advertising Matters?
Smart speakers have made us so comfortable talking to our devices that using voice search feels natural. I use voice search more when in a hurry or on the go. Typing takes time, but speaking is quicker. It also responds accurately, so I don’t worry about getting my words wrong. That’s why this shift matters. If we’re using voice search more, so are others. Marketers need to think about how their content sounds.
Trends Driving the Rise of Voice Search Advertising in 2025
To succeed with voice search, you need to understand how it differs from regular SEO. Voice search focuses on how people talk, what they mean, and their context. Marketing changes fast, and it can be hard to keep up.
Here, we will discuss the trends that are driving the rise of voice search advertising in 2025:
AI-Powered Advertising
AI has become a part of our everyday lives. By 2025, AI-powered advertising will completely transform how brands connect with people. It will create personal ads that seem to truly understand your needs.
For instance, a retail brand can now predict when you will likely shop and show you the perfect product at the right time.
Voice Search and Smart Speaker Ads
Devices like Alexa, Google Assistant, and Siri make it easier to interact hands-free. When you ask a question, they give answers and might play a relevant ad. For example, if you ask Alexa for product suggestions, she will play an ad that matches your request. But to make the most of this, businesses need to adjust their approach to voice search.
Make the content feel natural, just like how people talk. Answering questions directly and using clear, simple language can help.
Connected TV (CTV) Advertising
Connected TV (CTV) is changing how we watch TV and how ads reach us. It targets specific people based on what they like and do. The best part is that you can see real-time results. CTV ads also engage more viewers because they are relevant to the person watching. This means they get noticed more!
But how to make the most of CTV? You must choose the right platform, create content, and implement your strategy.
Content Creation
When you create content for voice search, write like how people talk. Keep it simple and natural. Speak like you’re having a chat with a friend. Focus on the questions people ask. FAQ pages work well because they match voice search patterns. Try to use a conversational tone. It makes your content more engaging.
It’s also essential to address users’ needs and offer precise answers. Make sure your content is easy to understand,
5 Ways to Prepare Your Businesses for Voice Search
Here are five ways to prepare your business for voice search:
Optimize Conversational Keywords
When optimizing for voice search, thinking about how you naturally speak is essential. When you ask my phone something, you don’t just type short phrases like “best restaurants.” Right? Instead, you ask, “What are the best Italian restaurants near me?”
So, choose a natural, conversational tone when creating content for your website. People want answers that feel easy and real, not robotic. Try to use keywords that sound like a question.
Focus on Local SEO
Voice search is strengthening local engagement more than ever. Businesses that optimize for voice search stand out. Many people use voice search to find local businesses, so local SEO is necessary. Start with your Google My Business profile. It’s key to keep your details accurate and to add location-based keywords. If you own a digital marketing agency in New York, use terms like “digital marketing agency near New York.”
People search while out and about and are more likely to visit or call a local business after finding it through voice search. Keep your business info updated across platforms like Siri, Alexa, and Google Assistant to ensure you’re found.
Improve Your Site’s Technical SEO
Improving your site’s technical SEO is key when preparing for voice search advertising. If you make your website more accessible and easier for search engines to crawl, it can directly impact your rankings. It also increases the chances of voice assistants reading your content aloud.
One of the first things to focus on is page speed. A fast website ensures a better user experience; search engines prioritize sites that load quickly. Since voice searches are often performed on mobile devices, it is essential to ensure your site is mobile-friendly. Additionally, responsive design ensures your site adjusts well to any screen size.
Audit & Optimize Your Website Content
The first step in preparing for voice search advertising is auditing your content. Try filtering keywords in Google Search Console (GSC) by using question-based terms like “how,” “what,” and “best.” This helps pinpoint the queries people use when they search with their voice. Make sure to focus on mobile devices as well since voice search is mostly done on phones.
Once you gather long-tail keywords, organize them into groups and categorize them by search intent. Also, ensure your website is mobile-friendly, fast, and can capture the right audience.
Monitor Your Performance
From my experience, it’s crucial to monitor your search rankings regularly. You can stay on top when you focus on the keywords you want to target. It increases your chances of showing up in voice search results. It also helps you find areas where you can improve.
Challenges in Voice Search Marketing
Besides so many advantages, there are some challenges in voice search marketing, too; these are:
Privacy Concern
As my voice search grows, these devices collect personal data. 79% of people worry about how voice data is handled.
I’ve even noticed ads after talking about something with a friend. It feels a bit creepy. While Facebook says they don’t listen, can we believe that after all their scandals? Many of us don’t want to feel spied on. If voice search is going to keep growing, tech companies need to do more. We need to know precisely how our voice data is used.
Complex Search Queries
I’ve noticed that most voice searches are longer and more specific than text queries. People tend to ask more detailed questions when using voice search. It makes it harder to match those queries with the right ads. To fix this, update your keyword list. Focus on adding long-tail keywords to your content and ads. Also, analyze your audience’s common questions to adjust your ad copy.
Misinformation
Speech recognition technology is still growing. Sometimes, it struggles to understand spoken words, which can cause the wrong results to appear. For businesses, this means your audience might miss your message.
Conclusion
Voice search is growing fast, and businesses that act now will benefit the most. Don’t let your brand fall behind. At Play with PPC, we help you optimize for voice search and connect in new ways.
FAQs
1. How does voice search optimization work?
Voice search optimization helps your website appear at the top of voice search results. It makes website pages easy for voice assistants to understand and find. Voice search SEO ensures users can find your website through verbal searches.
2. What is the future of advertising in 2025?
In 2025, advertisers will spend 12.5% more, down from 15% in 2024. The increase will push digital ads to over 80% of total US ad spend. [Source]
3. What are the benefits of voice search marketing?
- It helps you reach more people.
- It will keep growing.
- It improves customer experience.
- It drives traffic to your site.
- It boosts your SEO.
